Sunny Narain, Managing Director, XFXForce Technology LLC, made the grand opening along with the entire XFX Middle East team. The event brought together gamers, retailers, resellers, distributors and vendors from across the industry. XFX Founder and CEO, Mr. Michael Chiu, along with XFX delegates from Hong Kong and the United States had come especially to witness the new venture and were overwhelmed and impressed with this new venture.

With gamers in mind, the PC Garage store is located in central Dubai at M25, Computer Plaza, Bur Dubai and the entire store has been designed to give a garage feel, while the entrance to the store offers a modern space station feel illustrating the high-tech products offered by the store. The store has one wall for graphics, one for PC builds, one for components that go into building a PC. The Play Hard Grafitti wall adds more flavor to the fun atmosphere and the DONKEY KONG and MARIO Brothers decor gives a nostalgic feel of the vintage 80s arcade game.

Sunny further added, “The store is fully stocked with all the components one would need to design their ultimate PC. Players will also have the chance to meet our technical team and our team would be more than happy to consult with them to build a custom gaming PC of their choice. Alternatively, they can choose from a range of our best pre-built gaming PCs for beginners, enthusiasts and professionals.

He added, “The PC Garage will be the first to launch AMD Radeon XFX graphics cards at the same time as anywhere in the world and at the same price as international prices. Today, we have readily available inventory for all of our latest products launched worldwide including; 6950XT Waterblock Edition, RX6750XT and RX6650XT.

“With our own manufacturing capabilities and direct contact with the factory technical team, we are the first to get updates on new XFX product advancements and features, and we are best placed to advising and making the best use of them can be used to optimize performance and improve the gaming experience,” continues Sunny.

To further enhance the gaming experience, XFX has created a brand new Experience Zone, equipped with the latest state-of-the-art gaming machinery and components. The new XFX Experience Zone is located in the same building on the first floor at 107. Walking a little further, XFX offers gamers a chance to try out PCs and really experience it and be totally satisfied before buy it.

Sitting on over 2000 square feet, the experience area is one of a kind with a Gamer lounge designed with the TRON game in mind with the entire room lit, there is a PAC MAN meeting room, an in-house studio to facilitate product launches, photo shoots etc.

Additionally, the current gaming arena with 7 pre-built PCs takes you into a futuristic era and provides the perfect environment to enjoy these powerful gaming machines. The XFX PC Garage and XFX Experience Zone are open from 10 a.m. to 10 p.m. Monday to Saturday.

Stating that a gaming PC needs not just a graphics card, but a range of complementary products to deliver the full gaming experience, Sunny said, “We’ve partnered with leading brands in the world of gaming, such as AMD, AOC, BenQ, Western Digital, and Thermaltake to offer gamers the choice to have an unparalleled gaming experience. All gaming products from these brands will also be present in the XFX Experience Zone so that gamers can enjoy the thrill of playing on these world-class products, before deciding to buy them.

“We are extremely excited about this new project and are confident that with an in-house technical team and components readily available from the store, we are more than capable of adapting and upgrading gaming machines to meet the needs of gamers. We look forward to engaging with the gaming community in the UAE and offering them our best products and services at the most affordable prices,” concludes Sunny.