Synot Games partners with DOXXbet – News from the European gaming industry
Online gaming services are becoming an increasingly important pillar of the German gaming market. They allow video game players around the world to compete online, access game offers in the cloud, or use a large catalog of games for a fixed monthly price. The last few years have seen significant growth not only in the variety of online gaming services, but also in the interest of players in them. In Germany, the turnover of these services increased by 50 percent in a single year, to 692 million euros. This value is almost double that of 2018, when 353 million euros in turnover were made with online gaming services. These are the figures released today by game – the German Gaming Industry Association, based on data collected by market research firm GfK. Cloud gaming services posted the largest increase in revenue: in just one year, this segment grew 67% to 72 million euros. With cloud gaming services, gamers no longer need high performance hardware to play titles with their full range of graphics. But since computing takes place in the cloud, a correspondingly fast internet connection is required. Services in this category include GeForce Now from Nvidia, MagentaGaming from Telekom, PlayStation Now from Sony and Stadia Pro from Google. While the turnover of online gaming services has grown a little more slowly, at 50%, this sub-market is already considerably larger: 439 million euros of turnover was achieved in 2020 thanks to to such services, such as Nintendo Switch Online, Sony PlayStation Plus, and Microsoft Xbox Live Gold. In addition to game discounts and internet score saving, these services also allow customers to play online through game consoles. Much more was also spent on subscription gaming services in 2020: this submarket grew by 44% to a total value of € 181 million. For a fixed monthly price, services like EA Play, Microsoft’s Xbox Game Pass, Ubisoft + and the two smartphone versions, Apple Arcade and Google Play Pass, offer access to a large game library.
“Online gaming services have become an important mainstay of the gaming market in just a few short years,” says Felix Falk, General Manager of Gaming. “The number and variety of services has increased dramatically, as has demand from gamers. video games. And there are a number of different factors that promise continued strong growth in the years to come. One of these is the growing interest in cloud gaming, which is still in its infancy in the market. Another is the growing success of subscription gaming services, which allow players to access a wide selection of titles for a fixed monthly fee.
German games market: strong increase in turnover in 2020
The German games market recorded a strong increase in its turnover during the year 2020 Covid-19: a total turnover of approximately 8.5 billion euros was achieved in computer games and video and associated material, as already reported by game. This is a 32% increase over the previous year. Sales of over 3.2 billion euros were recorded with game consoles, gaming PCs and related peripheral equipment – an increase of 26% from 2019. The computer and video games submarket grew even stronger, with purchases of games, in-game and in-app purchases, subscriptions and fees for online services climbing to 5.2 billion euros, an impressive increase of 36% from the previous year.
About market data
Market data is based on statistics compiled by the GfK consumer panel. The methods used by GfK to collect data on the German video game market are unique in both quality and worldwide use. They include an ongoing survey of 25,000 consumers representative of the German population as a whole regarding their video game buying and use habits, as well as a panel of retailers. The data collection methods provide a unique insight into the German computer and video game market.
game – German Association of the Games Industry
We are the association of the German games industry. Our members include developers, publishers and many other players in the gaming industry such as esports event organizers, educational institutions and service providers. As the joint organizer of gamescom, we are responsible for the world’s largest event for video and computer games. We are an expert partner for the media and for political and social institutions, and answer questions relating to market development, game culture and media education. Our mission is to make Germany the best place for games.