Pixelworks display technology powers ASUS Zenfone 8 series
SAN JOSE, California, May 12, 2021 / PRNewswire / – Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of innovative video processing and display solutions, today announced that the new flagship smartphone in the ASUS Zenfone 8 series – the Zenfone 8 and the Zenfone 8 Flip integrates color grading, DC dimming and HDR tone mapping technology to bring onscreen entertainment to life for ASUS mobile users. With HDR certification, Zenfone 8 series users can enjoy the most immersive new content from popular streaming sites, such as Amazon, Netflix, and YouTube.
With advanced display technology from Pixelworks, the new Zenfone 8 series delivers more vivid colors and absolute color accuracy for lifelike videos and photos, with greater contrast and greater detail, even when viewing in vivid colors. darker environments. The company’s innovative DC dimming feature reduces the flicker sometimes associated with screen dimming in dark environments, improving eye comfort while maintaining superior visual clarity.
The Zenfone 8 is built on a beautiful 5.9 “display with a refresh rate of 120 HZ and a resolution of 1080 x 2448 pixels, while the Zenfone 8 Flip offers the same resolution in a 6.67” OLED display. with a 90Hz refresh rate. Together, the Zenfone 8 series delivers superior display performance based on Pixelworks visual processing technologies, including:
- Industry-leading HDR – The company’s precision HDR tone mapping delivers exceptional contrast and color depth with up to 1 billion hues and access to more HDR content with certification from major content providers including Amazon, Netflix and Youtube.
- Absolute color accuracy – Every Zenfone 8 and Zenfone 8 Flip smartphone is factory calibrated with the patented Pixelworks high efficiency calibration technology, producing an average Delta E of less than 1, which means the human eye cannot detect any deviation from the perfect color reproduction.
- DC dimming – Reduces eye strain and visual sensitivity that can occur in low light on OLED displays. To reduce screen brightness, Pixelworks’ innovative solution dynamically adjusts screen current to reduce screen flicker associated with traditional pulse width modulation (PWM) dimming.
“We are delighted to see our continued strategic collaboration with Pixelworks continue to elevate the visual quality of Zenfone smartphones to new heights,” said Bryan chang, General Manager, Smartphone Business Unit at ASUS. “The smartphone screen is the consumer’s window to the world. ASUS has always attached great importance to the display experience for our users. We have made display quality the main differentiator of our Zenfone 8 series. by incorporating Pixelworks’ cutting-edge visual processing technologies to transform mainstream entertainment into stunning cinematic experiences they can enjoy wherever they go. “
“We congratulate ASUS on the launch of its new flagship series phones,” said Todd DeBonis, President and CEO, Pixelworks. “The integration of our display technology into the Zenfone 8 and Zenfone 8 Flip is the latest testament to a long-standing partnership that continues to deliver exceptional display performance with stunning graphics for phone users. mobiles today. We look forward to our continued collaboration with ASUS as we push the boundaries of smartphone visual performance. “
ASUS announced and officially launched the Zenfone 8 series on May 12, 2021 in global markets and should be commercially available immediately after launch.
ASUS is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards, and routers. In addition to a growing line of premium gaming, content creation, and IAoT solutions, ASUS leads the industry with cutting-edge design and innovations designed to create the most ubiquitous smart life , intelligent, sincere and joyful for all. With a global workforce comprising more than 5,000 R&D professionals, ASUS is determined to become the world’s most admired innovative technology company. Inspired by the In Search of Incredible branding spirit, ASUS won over 11 awards every day in 2019 and ranks among the World’s Most Admired Companies from Forbes and World’s Most Admired Companies from Fortune.
Pixelworks provides cutting-edge content creation, video delivery and display processing solutions and technologies that enable highly authentic viewing experiences with superior visual quality, on all screens – from cinema to smartphones and beyond. . The company has over 20 years of experience providing image processing innovations to leading providers of consumer electronics, professional displays and video streaming services. Pixelworks is headquartered at San Jose, California. For more information, please visit the company’s website at www.pixelworks.com.
Note: Pixelworks and the Pixelworks logo are registered trademarks of Pixelworks, Inc. All other trademarks are the property of their respective owners.
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SOURCE Pixelworks, Inc.