Los Campesinos! suggest Twitch streamers could be part of their success
Gareth David from Los Campesinos! gave Twitch some credit for the group’s continued success in a recent interview.
In the interview, with Last donut of the night, David suggested that the group’s continued popularity, as well as the new Los Campesinos! fans, may have been partially influenced by Twitch streamers. “There are a few very famous Twitch streamers who are fans of our group,” he said, “and one of them carries our merchandise on his streams.”
David spoke about the impact this has had on the band, saying “we’ve sold a lot more of this merch… It really surprised me.
He commented on the influx of younger fans and the ratio of male and female listeners, saying the story has changed over the past year. “When I last checked a month ago, 12% of our Spotify listeners were under 18, which surprised me. 77% are younger than us, which in my opinion is a brilliant situation.
“In terms of gender, 49% women, 44% men and 6% non-binary. It was a pleasant surprise to see that only 44% of our listeners are guys.
He went on to say that the band “should thank Twitch a lot for that” saying, “It has been great organic growth, especially since we haven’t been able to play any shows or record.”
Later in the interview, the conversation shifted to video games, with David expressing his determination to “get started” in the game during the lockdown. “I’d had Breath of the wild long before the pandemic, ”he confessed,“ I tried to get in but couldn’t, so [when the pandemic began] I was like, “Okay, I’m going to get on with it”. It was one of the best pop culture months of my life.
He also described how his friends kept in touch while playing Mario kart on the Nintendo Switch via Zoom, and how the group already got a bunch of free Xboxes. “About 12 years ago, Microsoft licensed a song from the Put your fingers in the sockets EP for a house training video or something, and they paid for it. It must have been a decent amount for us to say ‘Yes’, but we also told them,’ Can we also get seven free Xboxes? Two days later we all got Xbox’s, so this was my brief time to get into the game, like Call of Duty. But I was just bad at it.
“I don’t think I have the dexterity. Mario is my limit when it comes to gambling.
In other gaming news, Nintendo of America said it had “no plans” to reduce the price of the Nintendo Switch, following the drop in prices of the standard model of the console in Europe. early this week.