Elliptic Labs Virtual Smart Sensor Launches on Xiaomi’s First Gaming Smartphone, Redmi K40 Gaming Edition
Oslo, Norway – (BUSINESS WIRE) – Elliptic Labs (EuroNext Growth: ELABS.OL), a global AI software company and world leader in virtual smart sensors, has collaborated again with Xiaomi (HKSE: 1810.HK). This time the partnership brings the AI virtual proximity sensor from Elliptic Labs INNER BEAUTY® to Xiaomi’s new Redmi Gaming line, the Redmi K40 Gaming smartphone. Featuring MediaTek’s Dimensity 1200 5G platform, the Redmi K40 Gaming smartphone marks Redmi’s entry into the growing smartphone gaming market.
“Elliptic Labs’ continued work with Xiaomi is a testament to the maturity, reliability and innovation that our AI Virtual Smart Sensor platform brings to the smartphone market,” said Laila Danielsen, CEO of Elliptic Labs. “The combination of our software-only intelligent virtual sensors with new product lines like the Redmi Gaming series demonstrates that top OEMs value our innovative work.”
INNER BEAUTY is a registered trademark of Elliptic Labs.
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About Elliptic Labs
Elliptic Labs is headquartered in Norway and has operations in the United States, China, South Korea, Taiwan, and Japan. Founded in 2006 as a research spin-off from the Norwegian University of Oslo, Elliptic Labs filed for its IPO on the Euronext Growth market in October 2020. Elliptic Labs is now a global company targeting the smartphone markets, laptops, IoT and automotive. The company’s patented artificial intelligence software combines ultrasound and sensor fusion algorithms to deliver intuitive 3D experiences of gesture detection, proximity and presence. Its scalable AI Virtual Smart Sensor platform creates software-only sensors that are sustainable, environmentally friendly, and already deployed in more than 150 million devices. Elliptic Labs is the only software company on the market that has provided detection capabilities using AI, ultrasound, and sensor fusion software deployed at scale. The technology and intellectual property of Elliptic Labs are developed in Norway and belong exclusively to the company.